Category Archives: Radio

Avoiding The Pitfalls Of Personal Endorsements


Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading

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The Feeling Is Mutual


Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading

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When Shorter Ads Aren’t Better


It’s a 10-second radio ad.  It runs right before the news on one of the local stations.  It is a jingle.  I can’t tell you what business it is for.  I believe the ad says, “B & M at your … Continue reading

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