-
Recent Posts
Archives
Categories
- Follow Wizard Walt on WordPress.com
-
Join 107 other subscribers
-
Tag Archives: Advertising
The NASCARization Of Horse Racing?
I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes I watched much of the coverage leading up to and … Continue reading
Posted in Advertising, Marketing, Television
Tagged Advertising, American Pharoah, logos, Triple Crown
Leave a comment
A Cool Toy That Would Get A Kid Kicked Out Of School These Days
Smoking barrel and all.
Bad To The Bone
In another case of “just because you can, doesn’t mean you should,” the German company Sky-Go has developed “The Talking Window” for use in public transportation. Using bone conduction technology a transmitter silently releases high frequency oscillations onto the glass … Continue reading
Posted in Advertising, Marketing, Technology
Tagged Advertising, bone conduction, sky-go, transit advertising
Leave a comment
Hello Ladies, Does Your Ad Look Like Me?
Copying the premise and style of a national advertiser for your local business is dumb and lazy. It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool. A light bulb … Continue reading
Posted in Advertising, Copywriting, Television
Tagged Advertising, Hello Ladies, Old Spice Body Wash, Television Ads. Marketing
Leave a comment
Hey Buddy, Wanna Buy A Bridge?
What do stadiums, bowl games and highways in Virginia have in common? The naming rights are up for grabs. Beginning July first you will be able to put your name on roads and bridges in Virginia. According to estimates, naming … Continue reading
Posted in Advertising, Marketing
Tagged Advertising, highwaysg, marketing, Virginia Highway Naming Rights
1 Comment
Mascara Masquerade
Until I turned on the Firefox Adblock feature I had been besieged by an inordinate number of pre-roll Covergirl LashBlast Fusion Water Resistant Mascara ads. Eventually I was beaten into watching one (with the sound turned down). Notice the fine … Continue reading
Posted in Advertising
Tagged Advertising, exaggeration, Truth In Advertising, Website
Leave a comment
Do You Understand The Words Coming Out Of My Mouth?
With apologies to Chris Tucker in “Rush Hour,” it appears that television viewers often don’t understand. If you’ve ever watched a commercial and thought, “What the heck was that all about?” you aren’t alone. According to an Adweek Media/Harris Poll, … Continue reading
Thank You Steve Martin
The new phone books are in! The new phone books are in! The 2011 version of the AT&T Yellow Page directory arrived on my lawn this afternoon. As always I came running into the house doing my impression from … Continue reading
Defeating DVR
If you’re like me you skip most of the ads when you use your DVR. I don’t need to watch “we can save you money on your car insurance” ads or promo’s for upcoming shows so I push that button … Continue reading
Wizard Walt 