Tag Archives: Advertising

The NASCARization Of Horse Racing?


I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes  I watched much of the coverage leading up to and … Continue reading

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Avoiding The Pitfalls Of Personal Endorsements


Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading

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A Cool Toy That Would Get A Kid Kicked Out Of School These Days


  Smoking barrel and all.  

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Bad To The Bone


In another case of “just because you can, doesn’t mean you should,” the German company Sky-Go has developed “The Talking Window” for use in public transportation.  Using bone conduction technology a transmitter silently releases high frequency oscillations onto the glass … Continue reading

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Hello Ladies, Does Your Ad Look Like Me?


Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb … Continue reading

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Hey Buddy, Wanna Buy A Bridge?


What do stadiums, bowl games and highways in Virginia have in common?  The naming rights are up for grabs.  Beginning July first you will be able to put your name on roads and bridges in Virginia.  According to estimates, naming … Continue reading

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Mascara Masquerade


Until I turned on the Firefox Adblock feature I had been besieged by an inordinate number of pre-roll Covergirl LashBlast Fusion Water Resistant Mascara ads.  Eventually I was beaten into watching one (with the sound turned down). Notice the fine … Continue reading

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