Monthly Archives: October 2011

Online Advertising Needs?

Posted on October 28, 2011 by

I’m not sure anyone has an online advertising need.  Maybe improved ROI or better conversion rates, but online advertising needs?  I think not.  When selling products and services don’t use cliches to make your point.  This from a website: One-stop … Continue reading →

Posted in Advertising, Copywriting, Websites | Tagged , , | 1 Comment

It Does So Much More Than Just Tell The Time

Posted on October 27, 2011 by

How did I miss hearing about this?  Out of the funny papers and onto your wrist from Dinodirect; a watch that does everything but slice dice and mince onions all for about $200.  I’m not sure if this is a … Continue reading →

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The Newspaper (I don’t) Get It

Posted on October 25, 2011 by

Well it seems that the newspaper industry has finally caught up with the radio industry when it comes to dumb self-promotion. In 2008 the Radio Advertising Bureau launched the “Radio Heard Here” campaign designed to underscore the broadening versatility of … Continue reading →

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Worst Ad In America

Posted on October 20, 2011 by

For all the right reasons I love my DVR. For the second year in a row the readers of the Consumerist have voted for the worst commercial of the year.  Last year, Staples “Wow” ad took the honors followed by … Continue reading →

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When Shorter Ads Aren’t Better

Posted on October 12, 2011 by

It’s a 10-second radio ad.  It runs right before the news on one of the local stations.  It is a jingle.  I can’t tell you what business it is for.  I believe the ad says, “B & M at your … Continue reading →

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Advertising Has Gone to the Dogs

Posted on October 10, 2011 by

Nestlé Purina has launched an television ad campaign in Austria for it’s Beneful brand dog food.  I predict that the publicity the campaign generates will do more to sell the product than the ad will.  But whatever works, right? It … Continue reading →

Posted in Advertising, Marketing, Television | Tagged , , , | 1 Comment

A Daily Deal Train Wreck

Posted on October 5, 2011 by

I’m not convinced that “Daily Deals” are an effective tool for acquiring customers.  But the insanity (stupidity) that passes for writing on one sight make my head explode.  Here’s an example I came across this morning for a pair of … Continue reading →

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