Monthly Archives: October 2011

Online Advertising Needs?

Posted on October 28, 2011 by wizardwalter

I’m not sure anyone has an online advertising need. Maybe improved ROI or better conversion rates, but online advertising needs? I think not. When selling products and services don’t use cliches to make your point. This from a website: One-stop … Continue reading →

Posted in Advertising, Copywriting, Websites | Tagged call to action, cliches in advertising, websites | 1 Comment

It Does So Much More Than Just Tell The Time

Posted on October 27, 2011 by wizardwalter

How did I miss hearing about this? Out of the funny papers and onto your wrist from Dinodirect; a watch that does everything but slice dice and mince onions all for about $200. I’m not sure if this is a … Continue reading →

Posted in Technology | Tagged cool watch, Dick Tracy watch radio, Radio wrist watch | Leave a comment

The Newspaper (I don’t) Get It

Posted on October 25, 2011 by wizardwalter

Well it seems that the newspaper industry has finally caught up with the radio industry when it comes to dumb self-promotion. In 2008 the Radio Advertising Bureau launched the “Radio Heard Here” campaign designed to underscore the broadening versatility of … Continue reading →

Posted in Advertising, Newspaper | Tagged milwaukee journal sentinel, Newspaper Association of America, newspaper campaign, peanut butter pie, radio advertising bureau, radio industry, smart is the new sexy, thought balloons | Leave a comment

Worst Ad In America

Posted on October 20, 2011 by wizardwalter

For all the right reasons I love my DVR. For the second year in a row the readers of the Consumerist have voted for the worst commercial of the year. Last year, Staples “Wow” ad took the honors followed by … Continue reading →

Posted in Advertising, Television | Tagged ATT& T mistake, consumerist, poop there it is, quiznos kittens, worst ads in America | Leave a comment

When Shorter Ads Aren’t Better

Posted on October 12, 2011 by wizardwalter

It’s a 10-second radio ad. It runs right before the news on one of the local stations. It is a jingle. I can’t tell you what business it is for. I believe the ad says, “B & M at your … Continue reading →

Posted in Advertising, Radio | Tagged confusion, radio advertising, Short Ads | Leave a comment

Advertising Has Gone to the Dogs

Posted on October 10, 2011 by wizardwalter

Nestlé Purina has launched an television ad campaign in Austria for it’s Beneful brand dog food. I predict that the publicity the campaign generates will do more to sell the product than the ad will. But whatever works, right? It … Continue reading →

Posted in Advertising, Marketing, Television | Tagged Austrian TV Ad, Beneful, Nestle, Purina | 1 Comment

A Daily Deal Train Wreck

Posted on October 5, 2011 by wizardwalter

I’m not convinced that “Daily Deals” are an effective tool for acquiring customers. But the insanity (stupidity) that passes for writing on one sight make my head explode. Here’s an example I came across this morning for a pair of … Continue reading →

Posted in Copywriting | Tagged Daily deals, headphones, insanity, product description, stupidity | Leave a comment

Here’s My Beef

Posted on October 4, 2011 by wizardwalter

In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?” Many times, shorter is better. It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading →

Posted in Advertising, Copywriting, Food and Beverage, Marketing | Tagged Clara Peller, television ads, Wendy's, Where's the beef | Leave a comment