Monthly Archives: June 2015

Finger Lickin’ Bad


I never watched Saturday Night Live so I never saw Darrell Hammond’s impersonation of Bill Clinton.  So imagine my confusion the first time I saw one of the new ads for Kentucky Fried Chicken.  My first thought was why do they … Continue reading

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The NASCARization Of Horse Racing?


I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes  I watched much of the coverage leading up to and … Continue reading

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Avoiding The Pitfalls Of Personal Endorsements


Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading

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Old Jingles Played In A New Way


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