Monthly Archives: April 2011

Mascara Masquerade

Posted on April 20, 2011 by

Until I turned on the Firefox Adblock feature I had been besieged by an inordinate number of pre-roll Covergirl LashBlast Fusion Water Resistant Mascara ads.  Eventually I was beaten into watching one (with the sound turned down). Notice the fine … Continue reading →

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A Gift With Strings Is No Gift At All

Posted on April 20, 2011 by

Netflix sent me an email this morning inviting me to share the service with friends and family.  They are giving anyone who receives my forwarded email one month of free service, as long as they have Internet access, a valid … Continue reading →

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The Mysteries of Billboard Advertising Part 2

Posted on April 4, 2011 by

The riddle of “The Yes” billboard has been resolved (sot of). “The Yes” was a teaser campaign for Rogers and Hollands Jewelers “Creating Forever” promotion. Here’s my question.  What is the purpose in adding the definite article “The” to the … Continue reading →

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