Monthly Archives: April 2011

Mascara Masquerade

Until I turned on the Firefox Adblock feature I had been besieged by an inordinate number of pre-roll Covergirl LashBlast Fusion Water Resistant Mascara ads.  Eventually I was beaten into watching one (with the sound turned down). Notice the fine … Continue reading

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A Gift With Strings Is No Gift At All

Netflix sent me an email this morning inviting me to share the service with friends and family.  They are giving anyone who receives my forwarded email one month of free service, as long as they have Internet access, a valid … Continue reading

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The Mysteries of Billboard Advertising Part 2

The riddle of “The Yes” billboard has been resolved (sot of). “The Yes” was a teaser campaign for Rogers and Hollands Jewelers “Creating Forever” promotion. Here’s my question.  What is the purpose in adding the definite article “The” to the … Continue reading

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