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Monthly Archives: February 2011
Hot Dripping Chickens
The Canadian restaurant chain Swiss Chalet is set to launch the Rotisserie Channel on Rogers cable. Imagine, spinning chickens 24/7 for the next 13 weeks. Nice stunt and the word of mouth buzz it’s creating is likely to be worth … Continue reading
A Little Disconnection Goes A Long Way
A group of 5 independent insurance agencies pooled their marketing funds and were in the process of coordinating their advertising. They all represent the same national insurance company but they had decided to brand themselves as “5 Star Insurance Team.” … Continue reading
Beyond Clichés
A prospective client was sharing an example of his radio ads the other day. A little more than halfway through the script, he drifted out of the current with claims of “selection, service and our low price guarantee.” Oops, been … Continue reading
Hanging By A Dangling Conversation
Every once in awhile a client comes up with a brainstorm. “How about writing an ad where two people are talking…” To quote one of my favorite lines from “Butch Cassidy and the Sundance Kid,” “You just keep thinkin’ Butch. … Continue reading
The Fine Print Of Lost Sales
I typically don’t clip coupons. It always seemed to me that I’d end up buying more stuff I didn’t need to “save” a few cents. However my wife was going through an insert for one of the local grocery store … Continue reading
Posted in Advertising, Marketing
Tagged Advertising, Coupons, fine print, Promotions
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100% What?
I ordered a tomato juice on a recent airline flight. The label on the can read “100% Tomato Juice.” Below that, in fine print, “made from tomato concentrate, water and other ingredients.” Interesting definition of 100%
