Tag Archives: Ad Writing

Avoiding The Pitfalls Of Personal Endorsements


Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading

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The Feeling Is Mutual


Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading

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For All Of You Pet’s Peeves


The shortest distance between two headaches is the use of “for all your (blank) needs” in an advertisement. One of the websites I came across during a search for a drafting stool  assured me that the company had “all my … Continue reading

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