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Tag Archives: Ad Writing
Avoiding The Pitfalls Of Personal Endorsements
Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading →
The Feeling Is Mutual
Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →
Posted in Advertising, Copywriting, Marketing, Radio, Uncategorized
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Tagged Ad Writing, Bank Mutual, radio advertising, slogans, The Mutual Fund Store
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For All Of You Pet’s Peeves
The shortest distance between two headaches is the use of “for all your (blank) needs” in an advertisement. One of the websites I came across during a search for a drafting stool assured me that the company had “all my … Continue reading →