Category Archives: Marketing

Finger Lickin’ Bad


I never watched Saturday Night Live so I never saw Darrell Hammond’s impersonation of Bill Clinton.  So imagine my confusion the first time I saw one of the new ads for Kentucky Fried Chicken.  My first thought was why do they … Continue reading

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The NASCARization Of Horse Racing?


I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes  I watched much of the coverage leading up to and … Continue reading

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A Question For K-Mart Merchandisers


I don’t shop for socks very often (working from a home office has certain benefits) and after my experience at my local K-Mart I hope I won’t have to shop for them again for quite a long time.  You’d think … Continue reading

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Chili Today Hot Tamale


After being opened for seven months, a restaurant in downtown Racine changed it’s name. The original name of the restaurant was Taos Chili. Seems the owner was surprised that he’d been pigeonholed by customers as only a chili place and … Continue reading

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Bad To The Bone


In another case of “just because you can, doesn’t mean you should,” the German company Sky-Go has developed “The Talking Window” for use in public transportation.  Using bone conduction technology a transmitter silently releases high frequency oscillations onto the glass … Continue reading

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The Feeling Is Mutual


Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading

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Around The Corner From Cinnabon


In what I predict will end as an idea whose time has not come.  Tesla Motors, which until now manufactured upscale (expensive) electric vehicles, has been opening stores in shopping malls during the past several months. According to George Blankenship, … Continue reading

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