Category Archives: Marketing

Finger Lickin’ Bad

Posted on June 11, 2015 by wizardwalter

I never watched Saturday Night Live so I never saw Darrell Hammond’s impersonation of Bill Clinton. So imagine my confusion the first time I saw one of the new ads for Kentucky Fried Chicken. My first thought was why do they … Continue reading →

Posted in Advertising, Food and Beverage, Marketing, Television | Tagged Ad Campaign, Colonel Sanders, Darrell Hammond, Kentucky Fried Chicken, KFC | Leave a comment

The NASCARization Of Horse Racing?

Posted on June 9, 2015 by wizardwalter

I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes I watched much of the coverage leading up to and … Continue reading →

Posted in Advertising, Marketing, Television | Tagged Advertising, American Pharoah, logos, Triple Crown | Leave a comment

A Question For K-Mart Merchandisers

Posted on October 24, 2013 by wizardwalter

I don’t shop for socks very often (working from a home office has certain benefits) and after my experience at my local K-Mart I hope I won’t have to shop for them again for quite a long time. You’d think … Continue reading →

Posted in Customer Service, Marketing | Tagged clothing, K-Mart, Merchandising, retail, socks | 1 Comment

Chili Today Hot Tamale

Posted on October 23, 2013 by wizardwalter

After being opened for seven months, a restaurant in downtown Racine changed it’s name. The original name of the restaurant was Taos Chili. Seems the owner was surprised that he’d been pigeonholed by customers as only a chili place and … Continue reading →

Posted in Food and Beverage, Marketing | Leave a comment

Bad To The Bone

Posted on July 1, 2013 by wizardwalter

In another case of “just because you can, doesn’t mean you should,” the German company Sky-Go has developed “The Talking Window” for use in public transportation. Using bone conduction technology a transmitter silently releases high frequency oscillations onto the glass … Continue reading →

Posted in Advertising, Marketing, Technology | Tagged Advertising, bone conduction, sky-go, transit advertising | Leave a comment

The Feeling Is Mutual

Posted on November 1, 2012 by wizardwalter

Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →

Posted in Advertising, Copywriting, Marketing, Radio, Uncategorized | Tagged Ad Writing, Bank Mutual, radio advertising, slogans, The Mutual Fund Store | Leave a comment

Around The Corner From Cinnabon

Posted on June 13, 2012 by wizardwalter

In what I predict will end as an idea whose time has not come. Tesla Motors, which until now manufactured upscale (expensive) electric vehicles, has been opening stores in shopping malls during the past several months. According to George Blankenship, … Continue reading →

Posted in Marketing | Tagged automotive, NADA, retail, sales, Shopping Malls, Tesla | Leave a comment

The Following Emergency Is Brought To You By

Posted on April 27, 2012 by wizardwalter

Faithful readers know my feelings about the NASCARIZATION of America. On the other hand, selling ads beats the hell out of raising my taxes. I’ve discussed School buses and highways but now fire engines are being considered as advertising … Continue reading →

Posted in Advertising, Marketing | Tagged 101 Dalmations, Baltimore firetrucks, fire engine advertising, PETA, Preparation H, Prilosec, Tabasco | 1 Comment

Would You Call This A Spectacular Groupon Offer?

Posted on April 27, 2012 by wizardwalter

I signed up to receive Groupon offers, in order to keep my finger on the pulse of new marketing opportunities. I’ve been under-whelmed. There are only so many massage, facial, haircut, and manicure offers that I care to read about … Continue reading →

Posted in Advertising, Marketing, Technology | Tagged A Christmas Story, Barnes and Noble, Groupon, Spectacular Offers, Speedway | Leave a comment

Twitter Please Check Your Algorithms.

Posted on April 19, 2012 by wizardwalter

I received an email the other day from Twitter. I don’t use Twitter very often. Actually. I have an account, that’s pretty much it. The few people who follow me only hear a tweet when I post a new blog entry. … Continue reading →

Posted in Customer Service, Marketing, Technology | Tagged american idol contestant, facebook, social-media, technology, tweeting, tweets, Twitter, Yoko Ono | Leave a comment