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Category Archives: Food and Beverage
Chili Today Hot Tamale
After being opened for seven months, a restaurant in downtown Racine changed it’s name. The original name of the restaurant was Taos Chili. Seems the owner was surprised that he’d been pigeonholed by customers as only a chili place and … Continue reading
Posted in Food and Beverage, Marketing
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I Know You Are Trying To Help. But Please Butt Out.
Those wacky folks at the Physicians Committee For Responsible Medicine are at it again. Last September they incurred the wrath of Green Bay fans and the makers of the famous cheese heads with a billboard touting the dangers of eating … Continue reading
Posted in Advertising, Food and Beverage
Tagged Billboards, Hot Dogs, Outdoor Advertising, PCRM
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A Rose By Any Other Name
A local businessman has big plans for his recently purchased restaurant. He’s sinking $250,000 to remodel and expand the facility. He plans on hiring about 70 people and is teaming up with one of the best markets in town to … Continue reading
Here’s My Beef
In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?” Many times, shorter is better. It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading
Posted in Advertising, Copywriting, Food and Beverage, Marketing
Tagged Clara Peller, television ads, Wendy's, Where's the beef
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A New Look For Starbucks
In celebration of their 40th anniversary, Starbucks starts rolling out its new in store look today; focusing on Starbuck’s Iconic Siren. According to Starbucks, the new logo reflects the brands evolution in the changing global market “by honoring our deep … Continue reading
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