About

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one.   The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others.

I look at the world first as a consumer, then as a marketer. Rather than bringing preconceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table.

I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get.

I look for business owners who have a burning desire to grow and a passion to make it happen.  Then I help bring out their best.

When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan.

I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare.  If you’d be interested in discussing your situation let’s talk.

Contact Walter

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