Category Archives: Advertising

Finger Lickin’ Bad

Posted on June 11, 2015 by wizardwalter

I never watched Saturday Night Live so I never saw Darrell Hammond’s impersonation of Bill Clinton.  So imagine my confusion the first time I saw one of the new ads for Kentucky Fried Chicken.  My first thought was why do they … Continue reading →

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The NASCARization Of Horse Racing?

Posted on June 9, 2015 by wizardwalter

I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes  I watched much of the coverage leading up to and … Continue reading →

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Avoiding The Pitfalls Of Personal Endorsements

Posted on June 8, 2015 by wizardwalter

Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading →

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A Cool Toy That Would Get A Kid Kicked Out Of School These Days

Posted on July 11, 2013 by wizardwalter

  Smoking barrel and all.  

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Bad To The Bone

Posted on July 1, 2013 by wizardwalter

In another case of “just because you can, doesn’t mean you should,” the German company Sky-Go has developed “The Talking Window” for use in public transportation.  Using bone conduction technology a transmitter silently releases high frequency oscillations onto the glass … Continue reading →

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The Feeling Is Mutual

Posted on November 1, 2012 by wizardwalter

Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →

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Hello Ladies, Does Your Ad Look Like Me?

Posted on May 21, 2012 by wizardwalter

Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb … Continue reading →

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The Following Emergency Is Brought To You By

Posted on April 27, 2012 by wizardwalter

Faithful readers know my feelings about the NASCARIZATION of America. On the other hand, selling ads beats the hell out of raising my taxes.   I’ve discussed School buses and highways but now fire engines are being considered as advertising … Continue reading →

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Would You Call This A Spectacular Groupon Offer?

Posted on April 27, 2012 by wizardwalter

I signed up to receive Groupon offers, in order to keep my finger on the pulse of new marketing opportunities.  I’ve been under-whelmed.  There are only so many massage, facial, haircut, and manicure offers that I care to read about … Continue reading →

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Don’t These Babies Need Changing?

Posted on April 20, 2012 by wizardwalter

If the new Healthy Hometown Kentucky ad promoting breastfeeding doesn’t put you off talking babies, nothing will.  Imitation may be the sincerest form of flattery, but people please, let’s all work together to see if we can come up with … Continue reading →

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