Category Archives: Advertising

Finger Lickin’ Bad

Posted on June 11, 2015 by

I never watched Saturday Night Live so I never saw Darrell Hammond’s impersonation of Bill Clinton.  So imagine my confusion the first time I saw one of the new ads for Kentucky Fried Chicken.  My first thought was why do they … Continue reading →

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The NASCARization Of Horse Racing?

Posted on June 9, 2015 by

I heard that the owners of Triple Crown Winner American Pharoah had sold exclusive sponsorship rights to Monster Energy and private jet service Wheels Up prior to the Belmont Stakes  I watched much of the coverage leading up to and … Continue reading →

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Avoiding The Pitfalls Of Personal Endorsements

Posted on June 8, 2015 by

Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading →

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A Cool Toy That Would Get A Kid Kicked Out Of School These Days

Posted on July 11, 2013 by

  Smoking barrel and all.  

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Bad To The Bone

Posted on July 1, 2013 by

In another case of “just because you can, doesn’t mean you should,” the German company Sky-Go has developed “The Talking Window” for use in public transportation.  Using bone conduction technology a transmitter silently releases high frequency oscillations onto the glass … Continue reading →

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The Feeling Is Mutual

Posted on November 1, 2012 by

Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →

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Hello Ladies, Does Your Ad Look Like Me?

Posted on May 21, 2012 by

Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb … Continue reading →

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