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Category Archives: Copywriting
Hello Ladies, Does Your Ad Look Like Me?
Copying the premise and style of a national advertiser for your local business is dumb and lazy. It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool. A light bulb … Continue reading
Posted in Advertising, Copywriting, Television
Tagged Advertising, Hello Ladies, Old Spice Body Wash, Television Ads. Marketing
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Don’t These Babies Need Changing?
If the new Healthy Hometown Kentucky ad promoting breastfeeding doesn’t put you off talking babies, nothing will. Imitation may be the sincerest form of flattery, but people please, let’s all work together to see if we can come up with … Continue reading
Online Advertising Needs?
I’m not sure anyone has an online advertising need. Maybe improved ROI or better conversion rates, but online advertising needs? I think not. When selling products and services don’t use cliches to make your point. This from a website: One-stop … Continue reading
Posted in Advertising, Copywriting, Websites
Tagged call to action, cliches in advertising, websites
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A Daily Deal Train Wreck
I’m not convinced that “Daily Deals” are an effective tool for acquiring customers. But the insanity (stupidity) that passes for writing on one sight make my head explode. Here’s an example I came across this morning for a pair of … Continue reading
Posted in Copywriting
Tagged Daily deals, headphones, insanity, product description, stupidity
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Here’s My Beef
In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?” Many times, shorter is better. It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading
Posted in Advertising, Copywriting, Food and Beverage, Marketing
Tagged Clara Peller, television ads, Wendy's, Where's the beef
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A Fire In His Eye
Over the years I’ve met with hundreds of small business owners. The meetings that stand out are the ones where the passion in the owner’s heart lights up his or her eyes. These are the people I love to help. … Continue reading
Needful Things
Satan (in the guise of Max Von Sydow) moves to a small New England town and opens an antique store called Needful Things. And as the saying goes, all hell breaks loose. You don’t need to read the book … Continue reading
The Mysteries of Billboard Advertising Part 2
The riddle of “The Yes” billboard has been resolved (sot of). “The Yes” was a teaser campaign for Rogers and Hollands Jewelers “Creating Forever” promotion. Here’s my question. What is the purpose in adding the definite article “The” to the … Continue reading
Posted in Advertising, Copywriting, Marketing
Tagged Billboards, Outdoor Advertising
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