Category Archives: Copywriting

Avoiding The Pitfalls Of Personal Endorsements

Posted on June 8, 2015 by wizardwalter

Endorsements can be a powerful tool for advertisers but before you sign on for a campaign do your homework Continue reading →

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The Feeling Is Mutual

Posted on November 1, 2012 by wizardwalter

Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →

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Hello Ladies, Does Your Ad Look Like Me?

Posted on May 21, 2012 by wizardwalter

Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb … Continue reading →

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Don’t These Babies Need Changing?

Posted on April 20, 2012 by wizardwalter

If the new Healthy Hometown Kentucky ad promoting breastfeeding doesn’t put you off talking babies, nothing will.  Imitation may be the sincerest form of flattery, but people please, let’s all work together to see if we can come up with … Continue reading →

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Online Advertising Needs?

Posted on October 28, 2011 by wizardwalter

I’m not sure anyone has an online advertising need.  Maybe improved ROI or better conversion rates, but online advertising needs?  I think not.  When selling products and services don’t use cliches to make your point.  This from a website: One-stop … Continue reading →

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A Daily Deal Train Wreck

Posted on October 5, 2011 by wizardwalter

I’m not convinced that “Daily Deals” are an effective tool for acquiring customers.  But the insanity (stupidity) that passes for writing on one sight make my head explode.  Here’s an example I came across this morning for a pair of … Continue reading →

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Here’s My Beef

Posted on October 4, 2011 by wizardwalter

In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?”  Many times, shorter is better.  It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading →

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A Fire In His Eye

Posted on September 27, 2011 by wizardwalter

Over the years I’ve met with hundreds of small business owners.  The meetings that stand out are the ones where the passion in the owner’s heart lights up his or her eyes.  These are the people I love to help.  … Continue reading →

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Needful Things

Posted on September 27, 2011 by wizardwalter

Satan (in the guise of Max Von Sydow) moves to a small New England town and opens an antique store called Needful Things.  And as the saying goes, all hell breaks loose.   You don’t need to read the book … Continue reading →

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The Mysteries of Billboard Advertising Part 2

Posted on April 4, 2011 by wizardwalter

The riddle of “The Yes” billboard has been resolved (sot of). “The Yes” was a teaser campaign for Rogers and Hollands Jewelers “Creating Forever” promotion. Here’s my question.  What is the purpose in adding the definite article “The” to the … Continue reading →

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