Who Cut(out) The Cheese?


Bad weather on Monday delayed placement of this billboard sponsored by the Physicians Committee for Responsible Medicine in Green Bay, Wisconsin.

When the board went up on Tuesday it looked like this.

After Foamation (the maker of Cheesehead hats) threatened to sue, the PCRM decided to have the hat removed.  Frankly the press coverage that the board generated on behalf of the cheese-hating doctors was worth millions of dollars in publicity. I doubt the billboard will change anyone’s cheese eating habits but it has inspired a remake of Ingmar Bergman’s film, “The Seventh Seal.”

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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2 Responses to Who Cut(out) The Cheese?

  1. criticasper says:

    Walter, the PCRM honestly deserves to be sued straight into the poorhouse. Look up the PCRM legislative fund on the net to see for yourself how litigious the PCRM themselves are. They abuse the law to shove their vegan zealotry down the throats of others. More egregiously, they use SLAPP suits to silence their critics. Just a few months ago, an advertiser associated with the PCRM – who is a personal friend of Elizabeth Kucinich (their PR czar, most people don’t even know she works for the PCRM) – threatened to sue a European blogger who exposed the fact that a previous PCRM advertisement campaign was a complete deception:

    http://chirpstory.com/li/2442

    This blatant attempt at coercive censorship completely backfired and the blogger ended up reporting the PCRM advertiser and her lawyer to the police for conspiracy to blackmail. The PCRM has several other skeletons in the closet.

  2. Pingback: I Know You Are Trying To Help. But Please Butt Out. | Wizard Walter

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