Bad weather on Monday delayed placement of this billboard sponsored by the Physicians Committee for Responsible Medicine in Green Bay, Wisconsin.
When the board went up on Tuesday it looked like this.
After Foamation (the maker of Cheesehead hats) threatened to sue, the PCRM decided to have the hat removed. Frankly the press coverage that the board generated on behalf of the cheese-hating doctors was worth millions of dollars in publicity. I doubt the billboard will change anyone’s cheese eating habits but it has inspired a remake of Ingmar Bergman’s film, “The Seventh Seal.”