Maybe it is no loner better to beg forgiveness than ask permission. Reebok has agreed to pay $25 million in customer refunds to settle charges by the FTC of deceptive advertising.
The ads for Reebok’s EasyTone® and RunTone® shoes claimed that the shoes would provide extra tone and strength to leg and buttock muscles. In the past, advertisers received a slap on the wrist and made to promise they’d stop making unsubstantiated claims.
According to David Vladeck, Director of the FTC’s Bureau of Consumer Protection “The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science.” Twenty-five million will buy a lot of understanding.