Reebok Refunds


Maybe it is no loner better to beg forgiveness than ask permission.  Reebok has agreed to pay $25 million in customer refunds to settle charges by the FTC of deceptive advertising.

The ads for Reebok’s EasyTone® and RunTone® shoes claimed that the shoes would provide extra tone and strength to leg and buttock muscles.  In the past, advertisers received a slap on the wrist and made to promise they’d stop making unsubstantiated claims.

According to David Vladeck, Director of the FTC’s Bureau of Consumer Protection “The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science.”  Twenty-five million will buy a lot of understanding.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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