Tag Archives: Billboards

I Know You Are Trying To Help. But Please Butt Out.


Those wacky folks at the Physicians Committee For Responsible Medicine are at it again.  Last September they incurred the wrath of Green Bay fans and the makers of the famous cheese heads with a billboard touting the dangers of eating … Continue reading

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Who Cut(out) The Cheese?


Bad weather on Monday delayed placement of this billboard sponsored by the Physicians Committee for Responsible Medicine in Green Bay, Wisconsin. When the board went up on Tuesday it looked like this. After Foamation (the maker of Cheesehead hats) threatened … Continue reading

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Your Billboard Isn’t A Brochure


I am amazed at the amount of money wasted on ineffective billboards.  For the moment I’ll skip the problems with poor placement and visibility and focus on the tendency of some advertisers to clutter their boards to the point of … Continue reading

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The Mysteries of Billboard Advertising Part 2


The riddle of “The Yes” billboard has been resolved (sot of). “The Yes” was a teaser campaign for Rogers and Hollands Jewelers “Creating Forever” promotion. Here’s my question.  What is the purpose in adding the definite article “The” to the … Continue reading

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The Mysteries of Billboard Advertising


My daughter saw this billboard while stopped for a red light in Milwaukee. Thinking I have all the answers, she asked, “What does it mean?” The only reference I can find for “The Yes” in Milwaukee is for the Yeshiva … Continue reading

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