Tag Archives: Where’s the beef

Here’s My Beef


In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?”  Many times, shorter is better.  It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading

Posted in Advertising, Copywriting, Food and Beverage, Marketing | Tagged , , , | Leave a comment