Tag Archives: Ratings

Do You Want My Opinion Or My Life Story?

There is no doubt that online opinions and ratings are powerful tools in helping consumers make a buying decision.  But if you want customer opinions make it easy on the customer. During the past month I have made two purchases … Continue reading

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I Have Always Relied On the Opinions of Strangers

With apologies to Tennessee Williams, the results of a survey by Cone Trend Tracker show eighty percent of consumers have changed their minds about a recommended purchase based solely on the negative reviews they found online. The news isn’t all … Continue reading

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