Category Archives: Marketing

Hey Buddy, Wanna Buy A Bridge?


What do stadiums, bowl games and highways in Virginia have in common?  The naming rights are up for grabs.  Beginning July first you will be able to put your name on roads and bridges in Virginia.  According to estimates, naming … Continue reading

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A Rose By Any Other Name


A local businessman has big plans for his recently purchased restaurant.  He’s sinking $250,000 to remodel and expand the facility.  He plans on hiring about 70 people and is teaming up with one of the best markets in town to … Continue reading

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Advertising Has Gone to the Dogs


Nestlé Purina has launched an television ad campaign in Austria for it’s Beneful brand dog food.  I predict that the publicity the campaign generates will do more to sell the product than the ad will.  But whatever works, right? It … Continue reading

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Here’s My Beef


In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?”  Many times, shorter is better.  It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading

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Do You Want My Opinion Or My Life Story?


There is no doubt that online opinions and ratings are powerful tools in helping consumers make a buying decision.  But if you want customer opinions make it easy on the customer. During the past month I have made two purchases … Continue reading

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I Have Always Relied On the Opinions of Strangers


With apologies to Tennessee Williams, the results of a survey by Cone Trend Tracker show eighty percent of consumers have changed their minds about a recommended purchase based solely on the negative reviews they found online. The news isn’t all … Continue reading

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A Gift With Strings Is No Gift At All


Netflix sent me an email this morning inviting me to share the service with friends and family.  They are giving anyone who receives my forwarded email one month of free service, as long as they have Internet access, a valid … Continue reading

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The Mysteries of Billboard Advertising Part 2


The riddle of “The Yes” billboard has been resolved (sot of). “The Yes” was a teaser campaign for Rogers and Hollands Jewelers “Creating Forever” promotion. Here’s my question.  What is the purpose in adding the definite article “The” to the … Continue reading

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A New Look For Starbucks


In celebration of their 40th  anniversary, Starbucks starts rolling out its new in store look today; focusing on Starbuck’s Iconic Siren.  According to Starbucks, the new logo reflects the brands evolution in the changing global market “by honoring our deep … Continue reading

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The Fine Print Of Lost Sales


I typically don’t clip coupons.  It always seemed to me that I’d end up buying more stuff I didn’t need to “save” a few cents.  However my wife was going through an insert for one of the local grocery store … Continue reading

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