Category Archives: Copywriting

Do You Understand The Words Coming Out Of My Mouth?


With apologies to Chris Tucker in  “Rush Hour,” it appears that television viewers often don’t understand. If you’ve ever watched a commercial and thought, “What the heck was that all about?” you aren’t alone.  According to an Adweek Media/Harris Poll, … Continue reading

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Dazed and Confused


Sometimes you read and hear the strangest things.  Here are four phrases that add nothing to the ads that contained them. Back to school furniture sale (I wonder if the Betty Ford Clinic has a program for “Sale” Addiction?) Lowest … Continue reading

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Don’t Try To Slip One By Me


Exaggeration Doesn’t Pay I was eating breakfast minding my own business the other morning when an ad came on the radio that asked how I would like to read 1,000 times faster. Hmm, that’s enough to put down the shredded … Continue reading

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