Copying the premise and style of a national advertiser for your local business is dumb and lazy. It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool. A light bulb goes off in the sales rep’s head and sensing an easy sale says, “Why hells bells we could do that!”
Maybe this scenario didn’t play out for a Miami plastic surgeon, but the end result is the same. I believe that anyone should be able to spend their money any way they wish. But unless you are a plastic surgeon with tons of money to burn, I would strongly advise that you not spend your budget trying to rip off a national ad no matter how cute, funny, or popular the ad might be.
The good doctor uses a look-alike for Old Spice’s spokesman Isaiah Mustafa and starts the commercial by showing what looks like Old Spice Body Wash. The first mental Image? Old Spice. Last mental image? The Old Spice whistle. The Proctor and Gamble folks are probably saying thank you very much as their attorneys start building a copyright infringement complaint.
Every business has a story to tell, good businesses have strong stories to tell. Great businesses know how to bring those stories to life in their marketing. It takes work. Lets talk.