Hey Buddy, Wanna Buy A Bridge?

What do stadiums, bowl games and highways in Virginia have in common?  The naming rights are up for grabs.  Beginning July first you will be able to put your name on roads and bridges in Virginia.  According to estimates, naming rights could generate over 27 million dollars in the first 5 years to help pay for building and repairing state highways. Image

Naysayers doubt that anyone would want to spend upwards of $200,000 to promote their business on congested highways, but this might be an ideal vehicle, so to speak, for the right products or services.

Mucinex®… 12 Hour Congestion Relief

Depends®… When You Gotta Go and the Traffic Won’t

Congress… We’ve Got Gridlock Down Cold

The Allstate Dental Bridge

The Gas-X® passing lane

You get the idea.  Generating twenty-seven million dollars in 5 years?  I don’t think so.  Once the initial novelty wears off, both the advertising impact and dollars generated will fade into insignificance.  If this is the best Virginia can do, drivers should embrace potholes.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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1 Response to Hey Buddy, Wanna Buy A Bridge?

  1. Pingback: The Following Emergency Is Brought To You By | Wizard Walter

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