What do stadiums, bowl games and highways in Virginia have in common? The naming rights are up for grabs. Beginning July first you will be able to put your name on roads and bridges in Virginia. According to estimates, naming rights could generate over 27 million dollars in the first 5 years to help pay for building and repairing state highways.
Naysayers doubt that anyone would want to spend upwards of $200,000 to promote their business on congested highways, but this might be an ideal vehicle, so to speak, for the right products or services.
Mucinex®… 12 Hour Congestion Relief
Depends®… When You Gotta Go and the Traffic Won’t
Congress… We’ve Got Gridlock Down Cold
The Allstate Dental Bridge
The Gas-X® passing lane
You get the idea. Generating twenty-seven million dollars in 5 years? I don’t think so. Once the initial novelty wears off, both the advertising impact and dollars generated will fade into insignificance. If this is the best Virginia can do, drivers should embrace potholes.