I Know You Are Trying To Help. But Please Butt Out.


Those wacky folks at the Physicians Committee For Responsible Medicine are at it again.  Last September they incurred the wrath of Green Bay fans and the makers of the famous cheese heads with a billboard touting the dangers of eating cheese.  Now they’ve erected a board in Chicago warning consumers that eating hot dogs can damage your health.

According to the PCRM the word “butt” was prompted by a survey showing that 39% of Americans do not know what the colon is.  That’s an amazing statistic but it pales in comparison to the number of Americans who do not know the proper use of a colon in writing.

But I digress.

Colorectal cancer is not a joking matter and March is Colorectal Cancer Month. The meat free powers that be are piling it on with news reports about red meat being harmful to your health, “pink slime” used as bulk material in hamburger and now this billboard.  Enough already.  It is more effective to promote screening than to attempt to reduce meat consumption.

Americans ate 20 billion hot dogs a year.  Chicago is one of the largest hot dog markets in the nation.  A billboard won’t change the statistics.  In any case, I’m not worried about meat but the neon green relish they use on those Chicago Dogs is another matter.

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About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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