Online Advertising Needs?


I’m not sure anyone has an online advertising need.  Maybe improved ROI or better conversion rates, but online advertising needs?  I think not.  When selling products and services don’t use cliches to make your point.  This from a website:

One-stop shop for your online advertising needs. *** Media offers a range of products including Content-based Advertising that is distributed across our network, Search Engine Optimization & Search Engine Marketing, and High Impact Display Advertising

If their “High Impact” display advertising is as compelling as the text they use to promote their services it’s a pretty good bet that they’ve disappointed a lot of advertisers.  Spend some time and come up with a compelling call to action and watch your response rates take off.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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1 Response to Online Advertising Needs?

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