Worst Ad In America

For all the right reasons I love my DVR.

For the second year in a row the readers of the Consumerist have voted for the worst commercial of the year.  Last year, Staples “Wow” ad took the honors followed by the Quiznos “Kittens.”  This year Luvs “Poop There It Is” was voted the worst followed closely by AT&T’s “Mistake” ad.

Fortunately, I have only seen the Staples and the AT&T ads on television.  I am looking forward to the second ad in the AT &T campaign where the husband uses his unlimited mobile-to-mobile minutes to tell the kids that mom won’t be around for Sunday dinner and to stay out of the greenhouse until the smell subsides.

When it comes to advertising, compelling tops simply cute and clever for results.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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