There is no doubt that online opinions and ratings are powerful tools in helping consumers make a buying decision. But if you want customer opinions make it easy on the customer.
During the past month I have made two purchases online, a microwave oven and a headlamp restoration kit (great for UV damaged headlights). In both instances I received an email asking if I would rate the product. In both cases I clicked on the link. In both cases I closed the window without completing the review or rating. Why? They wanted more than I wanted to share. Too many required fields and required contact information turned me off the process. I didn’t want to have to come up with a title and besides what can you say about a headlight polishing kit? I would have gladly given a high star rating but they wanted more than I wanted to share.
Now to be fair in both instances I purchased the product after thorough (excessive?) review of reviews. And in both cases I changed my original purchase decision based on the online reviews.
Appreciate customers who have the patience to write reviews but if you want more feedback don’t exclude the people who prefer to quietly give you 5 stars.