Leave Me A (Voice) Message

According to a 2011 study by the Pew Research Center’s Internet and American Life Project, 83% of Americans own a cell phone and nearly three-quarters of them send and receive text messages.  There are many things I have not done in my life that I haven’t missed.  The top three, sky diving, riding a motorcycle and texting.

I have received a few text messages in my cell phone life (less than a dozen) but I’ve never sent one. Some people have suggested that I don’t want to shell our five dollars for unlimited texting.  In fact, I don’t care to spend an additional two cents to receive information I’m paying for with my monthly cell phone bill.  Please, just send a voice mail or email.

You might think I’m in the minority, but according to the Pew study, 53% of the respondents prefer voice calls to receiving a text.  And the older the respondent the fewer text messages and phone calls they made or received.  That may explain my aversion to texting or it could be a matter of mastering my big thumbs on a small keypad.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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1 Response to Leave Me A (Voice) Message

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