I came across a website for auto body repair shop this morning.  They specialize in custom paint jobs; pearls, candies, metallic, real attention to detail stuff.  Unfortunately they haven’t paid much attention to their site.  The first thing that grabbed my attention (and ire)  was a logo for Glasurit vehicle paints.Lets some of the air out of the concept of high quality work.  Call it nitpicking but I figured I could do better than that in a couple of minutes.  I went to the Glesurit website, took a screen shot of an online video and sent it to the owners.

A short while later I received a reply to my email asking me what my concern was and why I decided to tell them it wasn’t right.  I’m not sure if they were offended but they most likely would have been if I would have expressed my opinion about their rambling, pointless copy.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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