The School Of School Bus Advertising

Since 2008 thirty-four states and the District of Columbia have cut funding for K-12 education.  More states are joining this trend, leaving school districts scrambling to make up some of the lost revenue.  Realizing that PTA bake sales won’t cut it, districts are starting to allow advertising on the sides of school buses.

If you want to visibly show your support for your local schools and have a pile of money to play lying around, school bus advertising might make sense.  But don’t expect to attract many new customers or realize a significant return on your investment.

How many times have you been stuck behind a school bus picking up or dropping off students when you needed to get to an appointment?  How responsive are you to advertising when you’re in a bad mood.  Are those the feelings you want associated with your brand?

Also keep in mind that if the school bus doesn’t have a smooth side your ad will be difficult to read.  Here are two examples.

And advertisers wonder why their ads don’t work.

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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2 Responses to The School Of School Bus Advertising

  1. Pingback: The School Of School Bus Advertising

  2. Pingback: The Following Emergency Is Brought To You By | Wizard Walter

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