Hot Dripping Chickens


The Canadian restaurant chain Swiss Chalet is set to launch the Rotisserie Channel on Rogers cable.  Imagine, spinning chickens 24/7 for the next 13 weeks.  Nice stunt and the word of mouth buzz it’s creating is likely to be worth the investment.  The Yule Log Channel, the Sunset Channel, the Aquarium Channel, the Oprah Channel… remember the good old days back in 1992 when Springsteen lamented “57 Channels (And Nothin On)?”

About wizardwalter

After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others. I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table. I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get. I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best. When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan. I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
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